In this final blog on Web 2.0/Enterprise 2.0, we look at some of the dangers and realities of using social networking tools (in the broadest sense) as part of a marketing communications strategy.
I started this series by saying that I had been sent a link to a website entitled How to use Twitter for marketing and PR, a hot topic if ever there was one that, from its title, sounded like an interesting read. Frankly, it was both more prescient and a great deal more full of insight than one can imagine – it simply said ‘Don’t’. But is this true? And that is a very good question.
At one level, the users of social networking tools such as Twitter, Facebook and LinkedIn proclaim that these tools are for ‘social’ networking and not marketing but this begs the question: isn’t networking also a form of marketing? Read the rest of this entry »